To start learning how to write good
ads, carefully study:
[Ed. Note: Neither of the above
links are affiliate program links!]
ü
Issues
of The National Enquirer. These are some of the all-time highest paid copy
writers, and with good reason- sales of products advertised.
No, I am not suggesting studying
articles such as “Jennifer Williams Gets Impregnated By Alien!”. Only the ads.
Analyze each of these ads for the
following:
Ø
How
has the writer attracted your attention
Ø
What
about the ads keeps your interest?
Ø
Are
you stimulated to want to know more about the product being advertised?
Ø
What
action must you take?
Ø
How
strongly are you "turned on" by each of these ads?
Rate these ads on a scale of one to
ten, with ten being the best. Now, just for practice- without clipping the ads-
do the same thing with ten different ads from a Wards or Penney's catalog.
In fact, every ad you see form now
on, quickly analyze it, and rate it somewhere on your scale.
If you'll practice this exercise on
a regular basis, you'll soon be able to quickly recognize the "Power
Points" of any ad you see, and know within your own mind whether an ad is
good, bad or otherwise, and what makes it so.
This will give you the
"feel" of the fundamentals and style necessary in writing successful
ads.
It takes dedicated and regular
practice, but you can do it!
Simply recognize and understand the
Master Formula [A.I.D.A.]:
è
Attention!
è
Interest!
è
Desire!
è
Action!
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