If there is an up-side, you can bet there is always a
down-side for anything and everything and social bookmarking is not the
exception to that rule.
The very fact that social bookmarking is user driven is one
of the potential down sides of it. Users are not professionals. Users are just
people and the ability to use social bookmarking sites for fun as well as for
profit does not require a great deal of technical knowledge.
As a matter of fact, it requires almost none. And because
users are ‘amateurs’ (for lack of a better word), key words used in tags are
not consistent. The information is sometimes scattered and key words that seem
logical to amateurs don’t necessarily lead to related topics.
Yet another potential down-side and one that is happening
more and more frequently is that users are abusing the system. Since it is a
user driven system it is more susceptible to abuse and misuse.
There are spammers out there that are bookmarking the same
site multiple times.
The idea, of course, is that the more times the link appears
the better the search engine spiders like it and the more apt the link is to be
clicked on and the more apt it is that the site will be visited.
More visitors always equal more sales of products and
services.
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