Practice reading and writing the
good ads -and rewriting the bad ones to make them better- and keep at
it...until the Formula, the Idea, and the feel of this kind of ad writing
becomes second nature to you.
This is the ONLY WAY to gain expertise
in writing good copy, including classified ads.
Virtually all successful copywriters
rate the headline and/or the lead sentence of an ad as the most important part
of the ad, and in reality, you should do the same.
After all, when you ad is surrounded
by hundreds of other auction ads; what makes you think anyone is going to see
your particular ad?
This brings you to...
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