Successful internet businesses all depend upon one common
factor. That common factor is traffic. Traffic equals sales. Sales equal
profit.
It doesn’t take a rocket scientist to figure out that a
successful business must make sales and a profit and in order to make sales and
profit it is essential that there are customers.
Getting website traffic is exactly what all the fuss is
about when marketers are discussing SEO (Search Engine Optimization).
The higher a site ranks in the search results that search
engines provide to those using key words to find products and services, the
more visitors will visit. More visitors = more sales = more profits. It is just
as simple as that.
Blogs have proven themselves to be very, very useful tools
in the drive to creating more and better website traffic. People love blogs.
Web 2.0 is built upon the idea of a user driven web and users want a voice.
Blogs give them that voice. It is a simple technology and it
can even be found free on the internet. If you don’t have a blog site or a blog
on your website, you are simply missing the SEO boat.
The popularity of blogs has, of course, increased the number
of blogs on the Internet many fold over this last year or so.
With the increase in numbers of blogs online comes an
increase in competition for visitors to those blogs and, of course, stiffer
competition for PageRank by search engines.
So, the question, “Why do I need audio/video/podcasting on
my blog?” is one that can be answered rather easily. You want visitors. You
want a high PageRank. You want sales and profits. That’s why.
Successful blogs are all about content. You’ve been told a
million times that, on the internet, content is king and it is true. Search
engine spiders consider content as one of the factors that determine page rank
and there are two parts to content that are considered.
The first is how often the content changes. This is why it
is very important that posts be made to blogs every single day...multiple posts
are better than one long post. Key-work density is the other content factor
that is considered by search engine spiders.
Links found on the Internet to your website by search engine
spiders is another factor that determines PageRank. That is the reason you
should always make use of social bookmarking sites and add the links to your
blog posts.
Each time you make a post the search engine spiders count it
but the number of links to that post is even more important.
You can create one link but when others pick that link up
and add it to their own favorite’s lists more links are created for search
engine spiders to count.
You probably already knew those things but did you know that
the duration of visits to your site is also considered? Most visits to websites
last thirty seconds or less. You can even actually see this statistic in the
web-stats for your blog or website.
Search engine spiders like for visitors to websites to stay
longer than thirty seconds and you like that, as well. The fact is the longer a
visitor stays on your website, the better the chance is that he will make a
purchase.
That begs the question, ‘how do I get them to stay longer
than thirty seconds?’ The answer to that one is audio/video/podcasts. It is a
very simple calculation.
If a visitor is watching a video that lasts for say two
minutes, how long will they stay on your site? Two minutes! Videos and podcasts
are mesmerizing.
When a visitor begins to watch either, they will stay
awhile. Search engine spiders love that and the longer they stay, the longer
they are exposed to your advertisements for products and services that you
sell. The longer they see the advertisements, the more likely they are to make
a purchase.
Now you should be aware of the fact that search engine
spiders cannot ‘read’ audio and video content.
That is audio/video is not going to aid you in search engine
optimization but it will help with the length of the visits made to your
website.
The fact that search engine spiders can’t ‘read’ audio and
video content also eliminates the duplicate content problem.
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