Social bookmarking is more or less a by-product
of blogging but it is based on the same basic technology.
Social
bookmarking sites such as Delicious, allow their users to upload their own
favorite site bookmarks so that everybody else in the world can see and use
those bookmarks.
When a user
uploads his favorite site bookmarks into his online account, a backlink is
created to that site. When enough people click on the link, the site that has
been book marked gets indexed and gains a rank by search engines.
It is a form of
user driven advertisements that is far more successful than any kind of
paid-for advertising can ever be.
There are a great
many social bookmarking sites on the Internet now and new software is being
developed all the time that makes these sites more and more productive as
advertising tools and traffic driving tools.
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