Thousands of books have been written on the subject
and more are being manufactured daily... A subject that most people have a
difficult time- at best- to actually sit down and learn just the
fundamentals of.
And with good reason...it's Real Work.
However, you will be simply astounded -if not outright floored- when you pay
your Due Diligence and see just how much per hour top Sales Copy writers are thoroughly enjoying-
And they can easily command these prices
because the amount of people that actually can write juicy, hypnotic copy are
very far and exceptionally few in between...
People like Henry Gold, Brett McFall and Alex
Mandossian. Is yours up to
snuff?
Remember the Great Internet Marketing Caveat:
Your Web, sales, and autoresponder copy.
Why?
There's a whole lot of it out there that comes
across as just plain cheesy. Pay your due diligence and start your own
private swap file of both on and off line ads/sales copy that:
Ø
Totally grabs you, or...
Ø
Leaves you with the
impression that a chimpanzee would most likely have created a
better ad or superior sales copy!
The former is to inspire you to write your
own compelling sales copy [not to plagiarize, of course]...while the latter is to inspire you to
see all advertising in a whole new light...
Whether it be radio, TV, Web, etc.
Specifically- how you would make a bad ad
or sales copy compelling; and really compelling sales/JV copy or ads irresistible.
Take some time each and every day to gain further mastery in copy
writing. In as few as a few short months- even weeks-
You'll find yourself able to quickly and easily
adapt to [and emulate] quite a number of different writing styles and 'voices'.
Furthermore, you will start to naturally pick ads and copy apart and 'rebuild'
them...almost subconsciously.
When that happens, compelling copy will begin to
flow out of you like a refreshing babbling brook!
Just imagine the untold money you'll save,
alone, writing your own copy...and money saved is money earned...not to
mention the fact that you'll be cultivating a high-paying skill in huge
demand.
The best part, however, is the fact that you do
not have to rely on someone else's concept of 'good' copy- heck, you'll be
quickly designing your own in practically no time!
If the extent of your effort is
merely to present your offerings in a bland, uninteresting way-
Then whether or not you actually
make the sale depends solely on your price, and the visual information I can
glean from the quality of your photos.
If I actually, really want your
offering bad enough, I might convince myself to send you an e-mail with
a question or two.
However, that detracts from both my
precious time and overall eBay experience- unless I want your item THAT
bad; which I most seriously doubt- all things being what they are.
Let's face it- we live very harried
lives with a bazillion “taxing” of our extremely limited time and money
resources.
If you do not inspire me to keep
reading- for my own personal enjoyment- you have a better than a 99%
chance of loosing my- and countless other's- interest and business.
Why? With just eBay, alone, I
have millions of consumer choices at my immediate fingertips. And that doesn't
even factor in the other 70+ million Web Sites, my bills, children's needs,
etc., etc.!!!
However, when you inject your
personality into your descriptions and storefront, and it's one I find
somewhat intriguing; at very least- you'll inspire me to read on a
little farther.
Maybe put your site in my fav's, to
get back to. Perhaps your Character even persuaded me to make a modest bid!
One thing's for absolute certain, though- you will sell far more, far
quicker, by putting some real personality into your copy! Remember...
The globalize attention span is
about as long as the average cell phone antenna.
With a little bit of extra time
invested- you may very easily find your sales doubling, tripling even
quadrupling; far greater than what they would have been...if you would've just
“let happen as it may”...test, Test, TEST!
The primary way the world will know
you is by your copy; convince us you're worth knowing- because you get one
shot- and friends do business with friends, over strangers!
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