“It doesn’t matter whether your product is information or a
flyswatter. If you understand marketing, you can make serious income.”
Robert G.
Allan, Author
Multiple Streams of Internet Income
How will your
offerings make me look better, feel better? What will my family and friends
say? Will this help me enjoy my leisure? Money is forever the great desire.
Saving money and
buying at a lower price are sound copy points. But they must be followed
through with benefits, reasons, sound facts and lots more benefits.
When designing your copy, stick to
the emotionally-gratifying benefits. A potential customer may be sold,
but will that person buy?
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